Ferrari California Red Rental Los Angeles
Suntanned California has always been a place where people come to experiment with their identity. Thus, the name is perfect for Ferrari’s lowest-priced model, which has been an experiment since it first hit the streets in 2009. It was the first roadgoing Ferrari to put a V-8 in front of its driver and the first with a power-retractable hardtop, and its price and daily practicality took Ferrari on a low pass through the market. It probably should have been a Maserati, as it would have done far more to elevate that brand than it does for Ferrari, but the ball didn’t bounce that way.
Secretive Ferrari won’t say how the California sells, but judging by the plethora of low-mileage examples parked on eBay with heavily depreciated prices, the market is perhaps lukewarm. The revamped California T—just 14 seconds turns this well-insulated hardtop coupe into a convertible—fixes what may have gone wrong with the old model, including a challenged power-to-weight ratio and styling that evoked a pouting teenager more than the snarling stallions of Maranello.
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